01
We are boutique
You only ever get Director time. We keep complete control over the quality of every project — and develop solutions tailored specifically to your question, never off-the-shelf.
Boutique. Global. Human.
Specialists in insight and strategy, working with the world's top brands in the UK and around the globe.
boutiK is a director-led qualitative research agency working with the world's top brands — in the UK and around the globe.
- Curious.
- Clever.
- Creative.
- Committed.
40+
Years combined director experience
50+
Markets visited
~90%
Repeat business
12
Years listening, learning, leading
Why us
Understanding people is at the heart of what we do.
We believe that when we stop and listen with open hearts and minds, we hear more clearly. Four principles quietly guide every project we take on.
02
We are global
We've spent years on the road searching for the most inspiring customer stories. A trusted network of local associates means we deliver insight that is genuinely, culturally, global.
03
We love what we do
A clever, committed team that shares your passion for your brands. We put heart and soul into the work so the journey of discovery is as enlivening as it is inspiring.
04
We build relationships that last
Almost 90% of our projects are repeat business. Clients value how closely we understand their categories, and they keep coming back for our strategic thinking.
What we do
Six ways we get to the truth.
Tailored qualitative methodologies, designed around your question — never the other way round. Mix and match, or let us recommend a bespoke combination for your brief.
01
Global & cultural insight
Truly global insight, locally rooted. We spot consumer trends early, share learnings across our network, and always position your work in its cultural context.
Read case study →
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Bespoke qualitative methodologies
Open-minded, creative, flexible. Tailored research solutions for every step of the product cycle — focus groups, ethnography, co-creation, metaphor elicitation.
Read case study →
03
Strategic brand storytelling
Debriefs that move teams forward. Powerful storytelling and interactive sessions that immerse you in your customers' worlds, with strategic recommendations that strengthen your brand.
Read case study →
04
Workshops & facilitation
Tap into the collective intelligence of your teams. Insight Immersion Days, Strategy Sessions, Innovation Workshops — expertly designed and facilitated for actionable outcomes.
Read case study →
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The power of digital
Big advocates of digital research. Live e-groups, online diaries and virtual ethnography help us reach hard-to-find audiences and bring results to life authentically.
Read case study →
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Business & consumer research
Equally at home in B2B and B2C. From beauty care to 3D printing, we immerse ourselves in our respondents' worlds and speak the right language to get to the truth.
Read case study →“Insight is not what you find at the end of a deck. It's the moment a person says something true — and you finally know what to do next.”
— Karin Heath, co-founder
Our clients
Trusted by blue-chip names.
We're proud of the household names amongst our clients — and prouder still of the long, candid relationships we've built with them over the past decade.
The team
Small studio. Big network.
boutiK was founded in 2012 by Karin Heath & Kasia Gandhi — two Research Directors with almost 40 years of combined experience leading insight projects around the world. Every project is delivered by Karin or Kasia, supported by a global network of associates.
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Karin Heath
Co-Founder & Director
Karin co-founded boutiK in 2012 after two decades leading qualitative research across consumer, B2B and tech. She lives for the moment a project's story finally clicks into place.
- 02
Kasia Gandhi
Co-Founder & Director
Nearly 20 years of international qualitative experience and a particular love of cultural insight. Kasia has worked across more than 40 markets and counting.
- 03
Elke
Senior Research Associate
10+ years of international qual with a specialism in B2B and tech. Bilingual in English and German, Elke is a digital nomad — changing location every month or two.
- 04
Helen
Strategic Marketing Associate
20+ years with leading food, drink and healthcare brands including Kraft Heinz, Boots and Premier Foods — a strategic marketer with a passion for consumer-focused brands.
Get in touch
We'd love to hear from you.
Telephone
+44 (0)20 3551 9327Studio
62a High Street
Hampton Hill, Middlesex
TW12 1PD, United Kingdom